How to brand yourself. An introduction for pinups and models.

There's a lot of talk around these days about the importance of branding yourself. I think this is particularly relevant to pinups and models as YOU really ARE the brand.

What does your brand say?

Your brand is a story that you tell about yourself. Everything you share online influences how others see you. Most models have separate personal and professional accounts so that their private life can be kept separate.

Know your style

You may already know your style or you may still be finding it. Are you a cheesecake pinup? Or a saucy pinup? Whatever it is make sure it is something you are comfortable with, and if something doesn't fit with your brand - don't do it.
Your style should be reflected in your avatar/cover page, so whenever someone visits, they can quickly see what you are about.

Be professional from the start

If you are starting a Facebook page or blog or some other form of modelling page to get exposure, be professional from the start. Don't post photos on your professional page showing you drunk or flipping the bird! Always be thinking that a potential employer might be looking at your page and start out as you intend to go on.

Post only your best photos

If you do a tfp shoot and the photographer gives you all the photos - you don't have to post them all! Not all of the shots are going to be flattering, so don't use them. It's ok to use behind the scenes photos or selfies, just make sure they are flattering.

The perceptions of others

A big part of your brand is how others see you. How do you behave at a shoot? Do you turn up on time, act professionally and speak of others in a professional manner? There's no point in spending lots of money and time on building a professional looking website/portfolio if you don't act professionally.

Do you have any tips about branding or using social media?